GM's Guide to Working with Hotel Owners

This course presents how an accommodation property owner considers property profitability performance related to reservations, digital marketing, sales and distribution. The criteria for assessing the value of accommodation assets are also reviewed.

Is there a benefit in rethinking the culture and strategy to meet owners objectives better? Yes! 

How can you influence owners to invest in marketing and direct sales efforts?

We will provide methods for you to:

• Break down the true cost of sales by channel, including all types of transactions and channel costs.

• Shift the mindset; analyze costs that represent a marketing investment, straight channel commission, or both.

• Demonstrate your strategy and how it will increase profit and asset value.

• Influence and convince owners (or your brand corporate office) to invest more in digital spend.

Note: For this lesson, "Owners" can be individual property owners, Owners Representatives, Asset Managers, or a brand/chain that owns the assets.

Learn how the owner looks at the property performance and the criteria for increasing the value of their asset. Should you rethink the culture and strategy to meet owners’ objectives better? How can you agree with owners on investing in marketing?

What you will learn:

• Understand the Owner's perspective and how they view their asset.

• Building a good working relationship with Owners.

• Breaking down your real cost of sale by channel (most hotels omit certain data you need).

• Shifting Mindset: Marketing or Direct Channel Commission.

• Demonstrate your strategy and why it will increase profit and asset value.

• How to convince owners/head office to invest more in digital.